Joao is a senior designer at For Different. Previously, he was a senior designer at Grotesk and freelanced at both Pentagram and Pearlfisher. He has a solid expertise in brand identity, having worked with notable clients in the UK including Mantle, Allica Bank, Mindflick and Benifex.

His previous experience in Brazil include designing visual identities for brand studios and agencies. He holds a Master’s degree in Graphic Branding & Identity at the University of the Arts London: London College of Communication.